Most dog toys are designed around the dog, which makes sense. The dog is the one chasing it, biting it, carrying it around, hiding it under furniture, and dropping it at your feet with the absolute certainty that you are available for another round. But there is another user in the system: the human. And the human is tired. At zoomie labs, we think a dog toy should be exciting for the dog without becoming a second job for the owner. That idea matters more than it sounds, beca

Research subject: Bunny Breed: Belgian Malinois Study type: Single-subject observational field study Conducted by: zoomie labs, secret facility Product context: Early behavioral research for Wagger, an experimental flying dog toy abstract This field study examines the play behavior of Bunny, the founder’s Belgian Malinois, in response to passive, ballistic, human-driven, and dynamic moving targets. The purpose of the study was to determine whether a high-drive dog shows measu

A dog can ignore a toy sitting on the ground for hours. Then a leaf moves, and suddenly the entire universe has purpose. That is the strange power of motion. Dogs are not just interested in objects. They are interested in objects that move. A tennis ball sitting in the grass is fine. A tennis ball rolling away is urgent. A frisbee on the ground is just plastic. A frisbee flying across the yard is destiny. At zoomie labs, we are building around that difference. motion changes

Some dogs are satisfied with a nap, a snack, and a soft place to exist. Other dogs wake up like they were assembled in a thunderstorm. If you live with one of those dogs, you know the look: the stare, the pacing, the toy dropped at your feet for the 47th time, and the deeply unreasonable belief that you, a human with work and responsibilities, should become a full-time throwing machine. High-energy dogs do not just need more toys. They need more motion. passive toys only go s

Most drones were built for cameras. Some were built for racing. Some were built for cinematic mountain footage, real estate flyovers, inspections, or hobby pilots who genuinely enjoy tuning flight controllers on a Saturday afternoon. None of those things sound like a dog toy. And that is the problem. Dogs love movement. They love chase. They love the moment when something darts away and their whole body seems to say, yes, absolutely, we are doing this now. But a normal consum